Strategy
Global News Agency; Pricing, Packaging and Distribution
- New customer segmentation, enabling client to target attractive customer groups
cost-effectively while increasing overall yield
- New competitive pricing strategy aiming to increase revenues by over 30% in 3 years
- Multi-territory packaging and discounting structure putting digital media and multiple
product formats on a comparable basis with traditional media
- Best-practice licensing and distribution practices designed to recapture control of key IP rights
- Advice on practicalities of licensing renegotiations with specific major customers
Global Broadcast Technology Supplier; Business Strategy and Shareholder Exit Plan
- Reshaped product/market portfolio and business and technical development investment
plan vs main competitors
- Plan for becoming “go-to” technical expert in 3D TV
- Market entry strategy for new product and pricing increase strategy for major
product upgrade
- Company repositioning for shareholder exit via sale or merger
UK Market Leading Educational Publisher; Revenue Growth and Margin Improvement Strategy
- Complete overhaul of product range and customer portfolio
- Top to bottom refocus of operations, marketing and sales
- Vastly simplified, value-oriented pricing structure
- Revised international focus and growth plan
- Growth and M&A strategy for recapturing market leadership position
European Market Leading Satellite TV Operator; Re-launch and Growth Strategy for Prospective Acquirer
- Reworked, value-based rights acquisition plan
- New packaging and pricing strategy, aimed at doubling market penetration over 5 years
- Simplified and focused organisation structure
lynn2011-10-16T14:29:59+00:00