Penelope has extensive Media experience both in general and financial management as well as business development, with specific expertise in the Italian digital TV environment.

Prior to working for Ravensbeck she worked at The Disney Channels in Italy, most recently holding the position of General Manager of the Channels responsible for all aspects of the television business from distribution of the channel, marketing, programming and production. Prior to that she held Finance Director positions in both the Italian and Scandinavian Disney Channels as well as negotiating and launching the Disney Channel in Turkey gaining a strong background in deal making, contract management, financial planning, cost controls and internal financial processes.

Previously Penelope worked within the distribution arm of the Walt Disney Company responsible for financial planning, sales support, new business, valuing and integrating business acquisitions, process and change management.

Penelope trained and qualified as a chartered accountant with Price Waterhouse and Holds a BSC (Hons) in Business and Economics from Brunel University.She lives near Milan and speaks fluent Italian.