Jonathan Crofts
Jonathan Crofts
Associate

Jonathan is an established media, entertainment and broadcast industry professional, specialising in leading and supporting transformations which embrace commercial, technological, process and people change. His commercial and consulting experience has spanned multiple business functions, from Strategy to HR, Finance, Technology, Sales & Marketing, and Operations.

Over the last ten years he has worked with clients of varying sizes in the creative industries, and as a managing consultant or interim director for four global media technology and service providers. His engagements include broadcasters and networks in the US, Middle East, and Europe, and he has also operated in India and Africa. His experience of other media sectors includes book/ print publishing, and specialist financial software and services providers for film and TV production.

From 1999 to 2006 he was an internal project manager and project director for a major UK and global broadcaster, the BBC.

His entire career has been in the creative industries, from 1989 to 1999 as a TV production manager and line producer, and his operational experience also includes radio and theatre management.

Jonathan speaks French and German, and has chaired conferences and written industry papers. His skills and methodologies include project and programme management as well as business and change management. He has business training from the (UK) Open University Business School and Ashridge Business School.